In Its Fourteenth Edition,
Kleppner's Advertising Procedure continues to present the latest techniques,theories,and procedures common to the various elements of the advertising industry.Throughout the text,students
will be exposed to contemporary developments in marketing , advertising, and promotion.In keeping with the tradition of earlier editions,students will find that the text has been significantly updated to include industry practices regarding areas such as new media and Web site advertising,the move to digital graphics, and the latest development in marketing and advertising research.
Part 1 The Place of Advertising
Part 2 Planning the Advertising
Part 3 Managing the Advertising
Part 4 Media
Part 5 Creating the Advertising
Part 6 Other Environments of Advertising
| ISBN | : 0139619135 (ปกอ่อน) 716 หน้า |
| ขนาด | : 210 x 275 x 26 มม. |
| น้ำหนัก | : 1465 กรัม |
| เนื้อในพิมพ์ | : สี่สีในเล่ม |
| สำนักพิมพ์ | : Prentice Hall Ptr |
| เดือนปีที่พิมพ์ | : 1999 |