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Management 8ED (IE)
ผู้เขียน Mary Coulter, Sterhen P. Robbins
หนังสือ741.00 บาท
เนื้อหาโดยสังเขป

New to this Edition

We are excited about the innovations incorporated into Management 8e! This is truly a textbook for students in today's changing world. We think one of the reasons this book is the market leader is that it has developed a reputation for continually introducing new content. Some of our new cutting-edge topics include:

-   Customer service management (Chapters 1 and 2)
-   Customer resopnsive cultures (Chapter 3)
-   Innovative cultures (Chapter 3)
-   LBOBE (Global Leadership and Organizationsl Behavior
    Efferctiveness) cross-cultural studies (Chapter 4)
-   Ethical leadership (Chapter 5)
-   Decision-making biases and errors (Chapter 6)
-   Highly erliable organizations (Chapter 6)
-   Strategic "rule of three" (Chapter 8)
-   First movers (Chapter 8)
-   Virtual / network / modular organizations
-   Managing Internet gripe sites (Chapter 11)
-   Communities of practice (Chapter 11)
-   Politically correct communication (Chapter 11)
-   The influence of job satisfaction on customer satisfaction
    (Chapter 14)
-   Social loafing (Chapter 15)
-   Employee recognition programs(Chapter 16)
-   Stock option programs(Chapter 16)
-   Moral leadership (Chapter 17)
-   Online leadership
-   The heroci leader (Chapter 17)
-   Managing earnings (Chapter 18)
-   Controlling customer interactions (Chapter 18)
-   Corporate governance (Chapter 18)
-   Mass customization (Chapter 19)

สารบัญ

Part 1 Introduction
part 2 Defining the Manager's Terrain
part 3 Planing
Part 4 Organizing
Part 5 Leading
Part 6 Controlling

รายละเอียดหนังสือ
ISBN: 0131272721 (ปกอ่อน) 608 หน้า
ขนาด: 216 x 274 x 20 มม.
น้ำหนัก: 1300 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
สำนักพิมพ์Pearson Education, Inc.
เดือนปีที่พิมพ์: 2005
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