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Management Information Systems 10ED
ผู้เขียน George P. Schell, Jr. Raymond Mcleod
หนังสือ798.00 บาท
เนื้อหาโดยสังเขป

The text offers a solid organization based on logical layout, thorough explanations, and a solid theoretical base.

   - Logical Layout You will find the text well organized with the
      topics flowing logically from one chapter to the next and
      from one section to the next. We do not use terms in a
      chapter without first defining them. A glossary is included.
      Chapters begin with learning objective, and key terms and
      concepts are included at the end. Chapter questions direct
      you to examine key points made in the chapter. The key
      terms, concepts, and questions are presented in the same
      sequence in which they appear in the chapter. Twelve
      projects comprise the last section of the book and are
      designed to reinforce concepts from the text.
   - Solid Theoretical Base the text builds on a strong base of
      MIS literature in describing current theory and practice of
      management information systems. References to current
      academic and professional journals are found throughout
      the text.

สารบัญ

Part 1 Essential Concepts
Part 2 Information Resources
Part 3 Managing Information and Technology
Part 4 Projects

รายละเอียดหนังสือ
ISBN: 0132050293 (ปกอ่อน) 447 หน้า
ขนาด: 205 x 255 x 16 มม.
น้ำหนัก: 850 กรัม
เนื้อในพิมพ์: 2 สี
สำนักพิมพ์PEARSON Prentice Hall
เดือนปีที่พิมพ์: 2007
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