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Management of Strategy : Concepts and Cases
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    In addition to our book’s characteristics, as listed above, there are some specific features of this international edition that we want to highlight for you:

- New Opening Cases and Strategic Focus Segments. We
   Continue our tradition of providing all-new Opening Cases and
   Strategic Focus segments. In addition, new company-specific
   examples are included in each chapter. Through all of these
   venues, we present readers with a wealth of examples of
   how actual organizations, most of which complete
   internationally as well as in their home markets, use
   the strategic management process to increase their ability to
   complete and achieve higher performance.
- An Exceptional Balance between current research and
   applications of it in actual (and mostly widely recognized)
   organizations. The content has not only the best research
   documentation but also the largest amount of effective firm
   examples to help active learners understand the different
   types of strategies that organizations use to achieve their
   vision and mission.
- All new cases with an effective mix of organizations
   headquartered or based in the United States and a number
   of other countries. Many of the cases have enhanced
   financial analyses as part of the Case Notes available to
   instructors. These timely cases present active learners with
   opportunities to apply the strategic management process
   and understand organizational conditions and contexts and to
   make appropriate recommendations to effectively deal with
   critical concerns.
- Lively, Concise Writing Style to hold reader’s attention and to
   increase their interest in strategic management.
- Continuing, Updated Coverage of vital strategic management
   topics such as competitive rivalry and   dynamics, strategic
   alliances, mergers and acquisitions, international strategies,
   corporate governance, and ethics. Also, we continue to be
   the only book in the market with a separate chapter
   devoted to strategic entrepreneurship.
- Full Four-color format to enhance readability by attracting and
   Maintaining reader’s interests.
   

สารบัญ

Part 1 Strategic Management Inputs
Part 2 Strategic Actions: Strategy Formulation
Part 3 Strategic Actions: Strategy Implementation
Part 4 Cases

รายละเอียดหนังสือ
รหัสสินค้า: 9780324364330 (ปกอ่อน) 238 หน้า
ขนาด: 205 x 255 x 20 มม.
น้ำหนัก: 1205 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
สำนักพิมพ์Thomson South-Western
เดือนปีที่พิมพ์: 2007
สินค้าที่ลูกค้ามักซื้อด้วยกัน