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Managerial Economics and Business Strategy 8ED (P)
Designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions.
ผู้เขียน Michael R. Baye, Jeffrey T. Prince, Jay Squalli
หนังสือ878.75 บาท
เนื้อหาโดยสังเขป

    Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.

สารบัญ

Chapter 1 The Fundamentals of Managerial Economics.
Chapter 2 Market Forces: Demand and Supply.
Chapter 3 Quantitative Demand Analysis.
Chapter 4 The Theory of Individual Behavior.
Chapter 5 The Production Process and Costs.
Chapter 6 The Organization of the Firm.
Chapter 7 The Nature of Industry.
Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets.
Chapter 9 Basic Oligopoly Models.
Chapter 10 Game Theory: Inside Oligopoly.
Chapter 11 Pricing Strategies for Firms with Market Power.
Chapter 12 The Economics of Information.
Chapter 13 Advanced Topics in Business Strategy.
Chapter 14 A Manager's Guide to Government in the Marketplace.

รายละเอียดหนังสือ
ISBN: 9780077154509 (ปกอ่อน) 702 หน้า
ขนาด: 185 x 232 x 24 มม.
น้ำหนัก: 1060 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill Education
เดือนปีที่พิมพ์: 2013
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