Baye and Prince's bestselling Managerial Economics and Business Strategy provides a complete solution designed to help students use tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. A range of print and digital formats combined with frontier research, inclusion of modern topics, and balanced coverage of traditional and modern microeconomics produce a new offering that is easier to teach from and more dynamic and engaging for students.
Chapter 1 The Fundamentals of Managerial Economics.
Chapter 2 Market Forces: Demand and Supply.
Chapter 3 Quantitative Demand Analysis.
Chapter 4 The Theory of Individual Behavior.
Chapter 5 The Production Process and Costs.
Chapter 6 The Organization of the Firm.
Chapter 7 The Nature of Industry.
Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets.
Chapter 9 Basic Oligopoly Models.
Chapter 10 Game Theory: Inside Oligopoly.
Chapter 11 Pricing Strategies for Firms with Market Power.
Chapter 12 The Economics of Information.
Chapter 13 Advanced Topics in Business Strategy.
Chapter 14 A Manager's Guide to Government in the Marketplace.
ISBN | : 9780077154509 (ปกอ่อน) 702 หน้า |
ขนาด | : 185 x 232 x 24 มม. |
น้ำหนัก | : 1060 กรัม |
เนื้อในพิมพ์ | : 2 สี |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : McGraw-Hill Education |
เดือนปีที่พิมพ์ | : 2013 |