"Marketing Foundations, 4/e, International Edition" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the fourth edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and, Opening Vignettes that feature engaging companies intended to spark student interest.

1. Strategic Marketing and Its Environment
2. Marketing Research and Target Markets
3. Customer Behavior
4. Product Decisions
5. Pricing Decisions
6. Distribution Decisions
7. Promotion Decisions