Marketing Management : An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today’s fast-changing marketing environment.
Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes.
Part 1 Understanding Marketing Management
Part 2 Capturing Marketing Insights
Part 3 Connecting with Customers
Part 4 Building Strong Brands
Part 5 Shaping the Market Offering
Part 6 Deliverring Value
Part 7 Comminicationg Value
Part 8 Creating Successful Long-Term Growth
ISBN | : 9810679939 (ปกอ่อน) 896 หน้า |
ขนาด | : 216 x 275 x 28 มม. |
น้ำหนัก | : 1785 กรัม |
เนื้อในพิมพ์ | : สี่สีในเล่ม |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : Prentice Hall |
เดือนปีที่พิมพ์ | : 2010 |