Marketing is of interrest to everyone in Asia, Whether they are marketing goods, services, properties, persons, places, events, information, ideas, or organizations. So the third edition is dedicated to helping companies, groups, and individuals adapt their marketing strategies and management to the new technological, grobal, and regional realities.
      
This edition emphasizes:
- Marketing in the Asia-12 countries: China, Hong Kong, India,
   Indonesia, Japan, Korea, Malaysia, the philippines, Singapore,
   Taiwan, Thailand, and Vietnam
- The Internet and the marketing of high-tech products in Asia
- Cross-cultural anayses of marketing practices
- Relationship marketing and customer ralationship management
   in Asia
- Managing brands in Asia
- Alternative go-to-market channels and supply chain
   management in Asia
- High-performing Asian businesses
- Emerging market companies in Asia

Part 1 Understanding Marketing Management
Patr 2 Analyzing Marketing Opportunities
Part 3 Developing Market Strategies
Part 4 Shaping the Market Offering
Part 5 Managing and Delivering Marketing Programs