Business today face an intensifying competitive environment. Marketers and investors who wish to succeed on the global stage must have crucial information on hand to aid decision making in markets that may be completely different culturally and environmentally from one another. There differences can impact behaviors, purchasing powers, and decision making processes of consumers, thereby complicating the multicultural marketing. Moreover, consumers are continually changing through globalization. How to effectively meet consumer needs in this age of globalization?

    Multicultural Marketing Management' provides guidance on how to study different markets to help businesses get closer to these different consumers. Moreover, this book offers recommendations on organization management and marketing strategies that include product design, market research consumer behavior, pricing, promotion, and world trends.

    This crucial information will be most beneficial to students, marketers, investors, and anyone interested in the global business and multicultural marketing. "Multicultural Marketing Management" will be the handbook and the able for effective decision making.

Chapter 1 Evolution of Multicultural Marketing
Chapter 2 Marketing Opportunity in a Globalized World
Chapter 3 Researching the Multicultural Market
Chapter 4 Consumer Behaviors in the Multicultural Market
Chapter 5 Multicultural Marketing Strategy
Chapter 6 Product Development Strategy in the Multicultural Market
Chapter 7 Pricing Strategy in the Multicultural Market
Chapter 8 Distribution Strategy in the Multicultural Market
Chapter 9 Promotion Strategy in the Multicultural Market
Chapter10 Globalization and Multucultural Marketing