If you aren't on-line for profit, then you're probably last in line for it-or will be soon. Your on-line competitors are already snagging your customers right out from under you. Fortunately, Peter Keen and Craigg Balance can get you up to speed quickly with this indispensable glossary.

Essentially a non-technical executive briefing on electronic commerce, On-line Profits illustrates nearly 150 terms and concepts associated with the technical, commercial, and organizational aspects of doing business on-line. Whether you use it for reference or read it cover to cover, this no-nonsense glossary will empower you with the language and understanding you need-now more than ever-to communicate fluently with your IT department and high-tech suppliers, participate in meaningful conversations with colleagues and investors, seize new opportunities, influence critical decisions and outcomes, and implement winning on-line business strategies.

- Introduction
- Glossary of Terms
- Index
- About the Authors