This book is for teachers, trainers, and course organizers in the field of Business English or considering a move into it. It gives background to the business learner's world and strategies for approaching the training task, focusing on the learner's professional knowledge and experience.
Part 1: Introduction to Business English
1. What is Business English?
2. Who wants to learn Business English?
3. Where is Business English taught?
4. Resources
5. Performance objectives for Business English
Part 2: Analysing the needs of the learners
6. Describing levels of performance
7. Job analysis
8. Information gathering
9. Determining the content of the course
Part 3: Activities and materials
10. Published materials
11. Framework materials
12. Authentic materials
13. Managing activities in classroom
14. Current trends in Business English
The Winner of The Duke of Edinburgh English Language Book Award 1994
ISBN | : 9780194371674 (ปกอ่อน) 237 หน้า |
ขนาด | : 167 x 245 x 14 มม. |
น้ำหนัก | : 450 กรัม |
เนื้อในพิมพ์ | : ขาวดำ |
ชนิดกระดาษ | : กระดาษปอนด์ |
สำนักพิมพ์ | : Oxford University Press |
เดือนปีที่พิมพ์ | : --/1994 |