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Player's Manual for use with The Business Strategy Game : A Global Industry Simulation 7ED
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    This Business Strategy Game is the 1 selling computer simulation in the strategic mangement market. The simulation allows companies to manufacture and sell their brands in North America, Asia, Europe, and Latin America, with the option to complete for supplying private independent footwear retailers, company owend and operated retail stores, and direct sales made online at the company's website. Competition is head to head each team of students must match their strategic wits against the other company teams.

สารบัญ

Section 1 The Industry and the Company
Section 2 Obtaining and Running the Company Program
Section 3 Competition and Demand Forecasts
Section 4 Plant Operations
Section 5 Warehouse and Shipping Operations
Section 6 Sales and Marketing Operations
Section 7 Financing Company Operations
Section 8 Scoring, Reports, Analysis Options, and Strategic Plans
Section 9 Decision Making : Recommended Procedures
Appendix : Planning and Analysis Forms
Index

รายละเอียดหนังสือ
ISBN: 0071201599 (ปกอ่อน) 124 หน้า
ขนาด: 216 x 276 x 6 มม.
น้ำหนัก: 300 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์McGraw-Hill
เดือนปีที่พิมพ์: 2001
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