Over the years, Kurtz and BooneAs Principles of Contemporary Marketing, 14e, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, Principles of Contemporary Marketing, 14e, International Edition remains in a class by itself.

Part 1 Designing Customer-Oriented Marketing Strategies
Part 2 Understanding Buyers and Markets
Part 3 Target Market Selection
Part 4 Product Decisions
Part 5 Distribution Decisions
Part 6 Promotional Decisions
Part 7 Pricing Decisions