"Principles of Contemporary Marketing, 15th Edition, International Edition" has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all new Fifteenth Edition continues the Kurtz and Boone tradition of delivering the most technologically advanced, student friendly, instructor supported text available. Current, relevant, and cutting edge, "Principles of Contemporary Marketing, 15th Edition, International Edition" remains in a class by itself.

1. Designing customer-oriented marketing stratgies
2. Understading buyers and markets
3. Target market selection
4. Product decisions
5. Distribtion decisions
6. Promotional decisions
7. Pricing decisions