Primarily using Public Relations Society of America award winning cases, "Public Relations Cases, 9E, International Edition" presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.

Part 1 Solving Public Relations Problems
1. Public Relations in Action
2. A Public Relations Process

Part 2 Reaching Major Audiences
3. Media Relations
4. Social Media
5. Internal Communications
6. Community Relations
7. Public Affairs and Government Relations
8. Investor and Financial Relations
9. Consumer Relations
10. International Public Relations
11. Relations with Special Publics

Part 3 Emergency Public Relations
12. Crisis Communication

Part 4 Integrated Marketing Communications
13. Integrated Marketing Communications