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Reading For Mass Communication
ผู้เขียน Prof. Bhikul Punyaratabandhu
หนังสือ171.00 บาท
เนื้อหาโดยสังเขป

    This book, Reading for Mass Communication is designed to help learners of English as a foreign language to familiarise themselves with the English of the mass media, and enable them to make good use of mass media to improve their language proficiency in order to read more effectively.

    The book starts by introducing the learners to newspapers and guiding them to find what they want to read. Then it shows the learners how to build up their vocabulary through cuts and captions. In the units that follow, the learners are exposed to various types of useful information and the characteristics and kinds of language used in converying each type of information. The reading skills vary in each unit and are relevant to the types of information under study. The units are arraged so that the learners' reading ability will gradually develop--from reading for the main idea to reading for comprehension, and making conclusions, inferences, judgements, and finally interpretations.

สารบัญ

Unit 1 Finding the Way Through
Unit 2 Learning from Cuts and Captions
Unit 3 Classified Advertisements
Unit 4 In the News Articles
Unit 5 Read, Laugh and Learn
Unit 6 Display Advertisements
Unit 7 From the Readers
Unit 8 The Editorial
Unit 9 Consolidation
Bibliography

รายละเอียดหนังสือ
ISBN: 9789749934029 (ปกอ่อน) 226 หน้า
ขนาด: 185 x 260 x 12 มม.
น้ำหนัก: 435 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์เกษตรศาสตร์, สนพ. ม.
เดือนปีที่พิมพ์: 2007
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