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Research Design and Methods : A Process Approach 8ED (P)
This, the eight edition of Research Design and Methods : A Process Approch, retains the general theme that characterized...
ผู้เขียน Kenneth S. Bordens, Bruce B. Abbott
หนังสือ807.50 บาท
เนื้อหาโดยสังเขป

 "Research Design and Methods: A Process Approach" guides students through the research process, from conceiving of and developing a research idea, to designing and conducting a study, to analyzing and reporting data. The authors present students with information on the numerous decisions they must make when designing and conducting research and indicate how their early decisions affect how data are collected, analyzed, and interpreted later in the research process. A focus on the importance of ethical conduct, both in the treatment of research subjects and in the reporting of research results, directs the text.

สารบัญ

Chapter 1 : Explaining Behavior
Chapter 2 : Developing and Evaluating Theories of Behavior
Chapter 3 : Getting Ideas for Reserch
Chapter 4 : Choosing a Research Design
Chapter 5 : Making Systematic Observations
Chapter 6 : Choosing and Using Research Subjects
Chapter 7 : Understanding Ethical Issues in the Research Process
Chapter 8 : Using Nonexperimental Research
Chapter 9 : Using Survey Research
Chapter 10 : Using Between-Subjects and Within-Subjects Exoerimental Designs
etc.

รายละเอียดหนังสือ
ISBN: 0071289151 (ปกอ่อน) 544 หน้า
ขนาด: 187 x 232 x 20 มม.
น้ำหนัก: 930 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์Mcgraw-hill International Enterprises
เดือนปีที่พิมพ์: 2010
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