This edition marks a major milestone for Retail Management: A Strategic Approach a Tenth Edition. We are both pleased and truly thankful to have produced a book that has been so enduringly popular. As we move further into the new millennium, our goal is to seamlessly meld the traditional framework of retailing with the realities of the competitive environment and the emergence of high-tech as a backbone for retailing. We have worked hard to produce a cutting-edge text, while retaining the coverage and features most desired by professor and students.

Part One An Overview of Strategic Retail Management
Part Two Situation Analysis
Part Three Targeting Customers and Gathering Information
Part Four Choosing a Store Location
Part Five Managing a Retail Business
Part Six Merchandise Management and Pricing
Part Seven Communicating with the Customer
Part Eight Putting it all Together
Appendixes