For undergraduate and graduate retail management courses The text that helps students thrive in today's retailing industry. Without a pre-defined and well-integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment. The eleventh edition of Retail Management: A Strategic Approach highlights how retailing has changed in the new millennium.
Part 1 An Overview of Strategic Retail Management
Part 2 Situation Analysis
Part 3 Targeting Customers and Gathering Information
Part 4 Choosing a Store Location
Part 5 Managing a Retail Business
Part 6 Merchandise Management and Pricing
Part 7 Communicating with the Customer
Part 8 Putting It All Together
ISBN | : 0132465507 (ปกอ่อน) 654 หน้า |
ขนาด | : 217 x 276 x 25 มม. |
น้ำหนัก | : 1420 กรัม |
เนื้อในพิมพ์ | : คละสี |
ชนิดกระดาษ | : กระดาษปอนด์ |
สำนักพิมพ์ | : Prentice Hall |
เดือนปีที่พิมพ์ | : 2010 |