For undergraduate and graduate retail management courses. The text that helps students thrive in today's retailing industry. Without a predefined and well integrated strategy, a retail firm may flounder as it's attempting to cope with the changing environment that surrounds it. Berman/Evans' reader friendly text, Retail Management: A Strategic Approach, provides a strategic, decision making approach that illustrates how retailers plan for, and adapt to, today's changing and complex retail environment.
Part 1 An Overview of Strategic Retail Management
Part 2 Situation Analysis
Part 3 Targeting Customers and Gathering Information
Part 4 Choosing a Store Location
Part 5 Managing a Retail Business
Part 6 Merchandise Management and Pricing
Part 7 Communicating with the Customer
Part 8 Putting It All Together
ISBN | : 9780273768562 (ปกอ่อน) 624 หน้า |
ขนาด | : 214 x 274 x 18 มม. |
น้ำหนัก | : 1160 กรัม |
เนื้อในพิมพ์ | : สี่สีในเล่ม |
ชนิดกระดาษ | : กระดาษอาร์ต |
สำนักพิมพ์ | : Pearson Education Limited |
เดือนปีที่พิมพ์ | : 2013 |