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Service Operations Management : Improving Service Delivery 4ED (P)
ผู้เขียน Robert Johnston, Graham Clark, Michael Shulver
หนังสือ1,073.50 บาท
เนื้อหาโดยสังเขป

    This international market leading book, aimed at both students and practicing managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations de3cisions that managers face in controlling their resources and delivering services to their customers.

    Combining a unique practical approach with a detailed theoretical underpinning, the authors provide tools, frameworks and techniques for operational analysis and improvement and set operations management within the wider business context, bringing a valuable ‘real world’ perspective to this growing area. Each chapter includes definitions of key terms, real world examples and case studies with exercises, questions to test both understanding and application, together with recommended further reading and suggested websites to deepen your knowledge.

    Service Operations Management is an invaluable guide to students and managers confronting operational issues in service management, whether from a general management perspective or focused in specific sectors, such as tourism and leisure or business services. This book is ideal for undergraduates, postgraduates or executives wishing to gain a deeper understanding of managing service operations and improving service delivery.

สารบัญ

Part 1 Introduction
Part 2 Frame
Part 3 Connect
Part 4 Deliver
Part 5 Improve
Part 6 Implement

รายละเอียดหนังสือ
ISBN: 9780273740483 (ปกอ่อน) 488 หน้า
ขนาด: 190 x 266 x 16 มม.
น้ำหนัก: 915 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์Pearson Education Limited
เดือนปีที่พิมพ์: 2012
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