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Service Operations Management : improving service delivery 3ED (P)
This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service.
ผู้เขียน Robert Johnson, Graham Clark
หนังสือ997.50 บาท
เนื้อหาโดยสังเขป

This international market-leading book, aimed at both students and practising managers, provides a comprehensive and balanced introduction to service operations management. Building on the basic principles of operations management, the authors examine the operations decisions that managers face in controlling their resources and delivering services to their customers.

Combining a unique practical approach with a detailed theoretical underpinning, the authors provide tools, frameworks and techniques for operational analysis and improvement and set operations management within the wider business context, bringing a valuable 'real world' perspective to this growing area.

Each chapter includes definitions of key terms, real-world examples and case studies with exercises, questions to test both understanding and application together with recommended further reading and suggested web sites to deepen your knowledge.

สารบัญ

Part 1 Introduction
Part 2 Customer and Supplier Relationships
Part 3 Service Delivery
Part 4 Perfirmance Management
Part 5 Managing Strategic Change

รายละเอียดหนังสือ
ISBN: 1405847328 (ปกอ่อน) 552 หน้า
ขนาด: 190 x 245 x 27 มม.
น้ำหนัก: 1055 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์Pearson Education, Inc.
เดือนปีที่พิมพ์: 2008
สินค้าที่ลูกค้ามักซื้อด้วยกัน