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Small Business Management: An Entrepreneur's Guidebook 6ED (P)
McGraw-Hill Internation Edition
ผู้เขียน Mary Jane Byrd, Leon C. Megginson
หนังสือ1,138.10 บาท
เนื้อหาโดยสังเขป

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. "Small Business Management, Sixth Edition" , takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, "Small Business Management" takes a pragmatic 'how-to' perspective illustrating many practical examples and applications from the business world. It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business. It also explores arguments both for and against owning a small business. The enhancements to this edition serve to strengthen and reinforce without minimizing or losing the original qualities and usefulness of the textbook. The business plan remains a very important building block for this edition in both examples and format.

สารบัญ

- The Dynamic Role of Small Business
- How to Plan and Organize a Business
- How to Market Goods and Services
- How to Organize, Manage, and Operate the Business
- Basic Financial Planning and Control

Workbook for Developing a Successful Business Plan

รายละเอียดหนังสือ
ISBN: 0071263683 (ปกอ่อน) 542 หน้า
ขนาด: 201 x 254 x 17 มม.
น้ำหนัก: 965 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill
เดือนปีที่พิมพ์: 2009
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