Is it really possible to follow your entrepreneurial dreams? Could you be a successful business owner? Small Business Management: An Entrepreneurial Emphasis, 12e spotlights the large segment of the economy represented by small business and helps you better understand the entrepreneurial process that gives our economy life and vitality.

This text focuses on the knowledge needed to lead and manage small businesses, while also reflecting on a much broader concern--the pursuit of entrepreneurial dreams. More than the day-to-day management of people and situations, entrepreneurs build their businesses to fulfill dreams and goals they have set for themselves, their families, and their communities. As the most widely used text in its field, Small Business Management: An Entrepreneurial Emphasis, 12e provides instruction and guidance for successful entrepreneurial journeys through its wealth of resources, enjoyable presentation, and superior coverage.

Part 1. Entrepreneurship and small business
Part 2. Entrepreneurail Strategy
Part 3. Pursuing new venture opportunities
Part 4. The new venture budsiness plan
Part 5. Small business marketing
Part 6. Small business mangement
Part 7. Financial management in the entrepreneurial firm