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Starbucked: a double tall tale of caffeine commerce and culture (P)
ผู้เขียน Taylor Clark
หนังสือ551.00 บาท
เนื้อหาโดยสังเขป

    STARBUCKED will be the first book to explore the incredible rise of the Starbucks Corporation and the caffeine-crazy culture that fueled its success.Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike.Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

สารบัญ

Chapter 1: Life Before Lattes
Chapter 2: A Caffeinated Craze
Chapter 3: The Siren's Song
Chapter 4: Leviathan
Chapter 5: Storm Brewing
Chapter 6: A Fair Trade?
Chapter 7: What's in Your Cup
Chapter 8: Green-Apron Army
Chapter 9: The Seattle Colonies

รายละเอียดหนังสือ
ISBN: 9780316005326 (ปกอ่อน) 297 หน้า
ขนาด: 153 x 233 x 20 มม.
น้ำหนัก: 385 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษปรู๊ฟ
สำนักพิมพ์Little, Brown
เดือนปีที่พิมพ์: 11/2007
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