The top-selling eBay business book is now completely revised and updated with more than forty percent new material. Bestselling author Marsha Collier discusses changes
to the eBay interface and eBay policies, as well as the latest strategies to help beginning eBay entrepreneurs succeed.

    Topics include setting up basic auctions, building a
store, choosing what to sell, setting good prices, stocking
a storeroom, providing customer service, and building an eBay "back office." This book also details specific eBay
retailing and marketing techniques to help beginners
compete against established eBay sellers and stores-and
make a profit!

Part I: Getting Serious about eBay.
Chapter 1: Using eBay to Launch Your Business.
Chapter 2: The Finer Points of eBay selling.
Chapter 3: Cool eBay Tools.
Part II: Setting Up Shop.
Chapter 6: Stocking the Store.
Chapter 7: Knowing the Value of What You’re Selling.
Chapter 8: Establishing a Base of Operations: Your Web Site.
Part III: Business Is Business — No Foolin’ Around!
Chapter 9: Software Built for Online Auctions.
Chapter 10: Dollars and Sense: Budgeting and Marketing Your Auctions.
Chapter 11: Jazzing Up Your Auctions.
Part IV: Your eBay Back Office.
Chapter 15: Going Legit.
Chapter 16: Practicing Safe and Smart Record-Keeping.
Chapter 17: Building an eBay Back Office.
Part V: The Part of Tens.
Chapter 18: Ten Successful eBay Sellers and Their Stories.
Chapter 19: Ten Other Places to Move Merchandise.
Part VI: Appendixes.
Appendix A: Glossary.
Appendix B: The Hows and Whys of a Home Network

Marsha Collier is an eBay PowerSeller, eBay University instructor, and author. She has written several books for eBay users and has appeared on NBC’s Today Show and ABC’s The View.