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Strategic Management 3ED Text and Causes
ผู้เขียน Alan B. Eisner, G. T. Lumpkin, Gregory G. Dess
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    In developing Strategic Management and the support materials, we did not, of course, forget the instructors. You certainly have a very challenging (and rewarding) job. And we want to do our best to help you. We provide you with a variety of supplementary materials that should help you in class preparation and delivery. We did not, like many texts, simply summarize the material in the chapters. Instead, we focused our efforts on where we felt that we could add value to your pedagogy. We worked hard to provide you with a complete package that should make your classes relevant, reigorous, and rewarding for both you and your students. We felt it was important to develop all of the supplementary materials ourselves and not farm them out to others as some other textbook authors do. We feel this has helped to ensure a consistent level of quality and consistency in all of the materials.

สารบัญ

Part 1 Strategic Analysis
Part 2 Strategic Formulation
Part 3 Strategic Implementation
Part 4 Case Analysis

คำนิยม
To my family, Margie and Taylor; my parents, Bill and Mary Dess; and the late Wayne D. BodensteinerGreg
To my wife, Vicki, and my colleagues at the University of Illinois at ChicagoTom
To my Family, Helaine, Rachel, and JacobAlan
รายละเอียดหนังสือ
ISBN: 0071109404 (ปกอ่อน) 984 หน้า
ขนาด: 206 x 252 x 35 มม.
น้ำหนัก: 1805 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
สำนักพิมพ์McGraw-Hill
เดือนปีที่พิมพ์: 2007
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