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Strategic Management Fundamentals 5ED (P)
ผู้เขียน Jeffrey S. Harrison, Caron H. St. John
หนังสือ736.25 บาท
เนื้อหาโดยสังเขป

Introduce the most important theories and views in strategic management today using this concise, yet complete, text. St. John/Harrison's "Strategic Management Fundamentals, 5e, International Edition" , addresses the most recent changes in today's business environment, including many topics that other strategic management texts often miss. This valuable text builds on a traditional theoretical foundation by using engaging examples from many of today's leading firms to demonstrate principles and applications. This edition now highlights strategizing in the global arena and the contemporary challenges of increased globalization while offering more focused coverage of the increasingly important topic of ethics.

The authors have refined this edition's streamlined content to correspond closely with the way you teach, while providing the flexibility for you to customize your course to the needs of your students with additional exercises or readings. The book thoroughly addresses the traditional economic process model and the resource-based model, as well as the stakeholder theory.Rely on "Strategic Management Fundamentals, 5e, International Edition" , to offer an indispensable resource that your students need for immediate and long-term success in strategic management.

สารบัญ

Chapter 1 What Is Strategic Management
Chapter 2 Environmental Analysis
Chapter 3 Internal Resources & Capabilities
Chapter 4 Mission Vision & Strategic Direction
Chapter 5 Strategy at the Business-Level
Chapter 6 Strategy at the Corporate Level
Chapter 7 Leadership & Implementation
Chapter 8 Control & Structural Organization

รายละเอียดหนังสือ
ISBN: 0538754931 (ปกอ่อน) 198 หน้า
ขนาด: 205 x 255 x 8 มม.
น้ำหนัก: 390 กรัม
เนื้อในพิมพ์: สีเดียว
ชนิดกระดาษ: กระดาษปอนด์
สำนักพิมพ์South-Western CENGAGE Learning
เดือนปีที่พิมพ์: 2010
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