Strategic Marketing by Jain and Haley focuses on marketing strategy from the viewpoint of the business unit. It takes an analytic approach to concentrate on areas of strategic importance, which   have significant implications for the making of policy decisions in competitive situations. The book contains two parts: text and cases. The text reviews the state of the art in marketing strategy, focusing   on both research and concepts. The cases are comprehensive and integrative, dealing with a broad range of marketing issues. This book is intended for use in capstone marketing courses for   senior undergraduate or graduate students.

Part 1 Introduction
Part 2 Strategic Analysis
Part 3 Strategic Capabilities and Direction
Part 4 Strategy Formulation
Part 5 Strategt Implementation and Control
Part 6 Marketing Strategies