0
Strategic Organizational Communication In a Global Economy 6ED
ผู้เขียน Charles Conrad, Marshall Scott Poole
หนังสือ484.50 บาท
เนื้อหาโดยสังเขป

Like the earliest editions, this book is divided into three units. Unit I introduces the theoretical framework that unifies the book, and it develops the concept of strategies of organizing in detail. Unit II examines those strategies of organizing in more detail, discusses the communicative strategies that members of organizations might use to strategically manage the situations created by applications of those strategies of organizing, and offers a critical analysis of each. Unit III examines key issues facing organizations during the early twenty-first century--organizational power and politics, organizational decision making and conflict, issues related to workforce diversity, globalization, and ethics and organizational rhetoric.

สารบัญ

Chapter 1 Strategic Organizational Communication
Chapter 2 Keys to Strategic Organizational Communication
Chapter 3 Traditional Strategies of Organizing
Chapter 4 Relational Strategies of Organizing
Chapter 5 Cultural Straegies of Organizing
Chapter 6 Network Strategies of Organizing
Chapter 7 Alternative Strategies of Organizig
Chapter 8 Communication, Power, and Politics in Organizations
Chapter 9 Communication, Decision Making, and Conflict in Organizations
Chapter 10 Communication and Diverse Workplaces
Chapter 11 Communication, Globalization, and Organizations
Chapter 12 Communication, Ethics, and Organizational Rhetoric

รายละเอียดหนังสือ
ISBN: 0534636217 (ปกแข็ง) 484 หน้า
ขนาด: 191 x 243 x 24 มม.
น้ำหนัก: 935 กรัม
เนื้อในพิมพ์: ขาวดำ
สำนักพิมพ์Thomson Learning
เดือนปีที่พิมพ์: 2005
สินค้าที่ลูกค้ามักซื้อด้วยกัน