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Strategy: Sustainable Advantage and Performance (P)
ผู้เขียน Charles E. Bamford, G. Page West III
หนังสือ589.00 บาท
เนื้อหาโดยสังเขป

 "Management: The New Workplace, 6/e International Edition" provides an engaging survey of modern management practice that seamlessly integrates classic and contemporary principles. Rather than concentrating on large global enterprises, the text focuses on dynamic small to mid-sized 'local' businesses and entrepreneurial issues, giving students valuable real-world insights and practical skills they can readily apply when beginning or continuing their careers. To help students deepen their understanding and hone their skills, numerous skill-building and application exercises appear in every chapter. "Management: The New Workplace, 6/e International Edition" also features a streamlined format and impressive ancillary package that make it affordable, flexible, well-suited to any course, and effective for students of diverse backgrounds and interests.

สารบัญ

Section A: Introduction: Strategy, Performance, and Direction
1. Strategy
2. Performance
3. Vision and Mission

Section B: Analysis
4. External Enviornment
5. Value Chain
6. Resource-Based View
7. Stategy at the Business Level

Section C: Life Cycles Dynamics and Corporate Strategy
8. Life Cycles
9. Competitive Landscape
10. Strategy at the Corporate Level

Section D: Implementation
11. Structure
12. Control and Performance

รายละเอียดหนังสือ
ISBN: 143904130x (ปกอ่อน) 432 หน้า
ขนาด: 205 x 254 x 15 มม.
น้ำหนัก: 790 กรัม
เนื้อในพิมพ์: 2 สี
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์South-Western CENGAGE Learning
เดือนปีที่พิมพ์: --/2010
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