Renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, reveal the hidden psychological forces that drive irrational behavior.
DISCLAIMER: If you decide to buy this book because of these endorsements, you just got swayed. One of the psychological forces you'll read about in Sway is our tendency to place a higher value on opinions from people in positions of prominence, power, or authority.
Chapter 1 Anatomy of an Accident
Chapter 2 The Swamp of Commitment
Chapter 3 The Hobbit and The Missing Link
Chapter 4 Michael Jordan and The First-Date Interview
Chapter 5 The Bipolar Epidemic and The Chameleon Effect
Chapter 6 In France, The Sun Revolves Around The Earth
Chapter 7 Compensation and Cocaine
Chapter 8 Dissenting Justice
| ISBN | : 9780385524384 (ปกแข็ง) 206 หน้า |
| ขนาด | : 152 x 217 x 20 มม. |
| น้ำหนัก | : 350 กรัม |
| เนื้อในพิมพ์ | : ขาวดำ |
| ชนิดกระดาษ | : กระดาษถนอมสายตา |
| สำนักพิมพ์ | : Doubleday |
| เดือนปีที่พิมพ์ | : 6/2008 |