So you have a business and you have a Web site. Bravo! You're doing all the right things to be successful. But wait -- the information on your Web site needs to be updated,
and your customers need to know. Good heavens, didn't
you spend half of last week doing that? There's got to be
a quicker, easier way to keep your clientele informed, and
while we're at it, how about building your business too?

    Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, andprocedures manuals, quickly and easily.

    RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast--and with today's flood of constantly-changing information, "fast" is a top priority.

Here, in plain English, you'll find out how to:

- Use RSS to drive traffic to your Web site and build brand
   awareness
- Choose and install the right software, set up RSS feeds,
   and decide on the format that meets your needs
- Create RSS feeds from scratch, or put a news reader on
   your Web site
- Improve your site's ranking in search engines and build
   customer loyalty
- Enable your customers to choose when and how they
   receive updated information
- Tailor information for your audience and publish all your
   updates quickly and easily
- Promote your RSS feed and explain to your customers
   how to use it
- Provide added value for your customers

Part 1 Controlling the information explosion
Part II Developing great RSS content
Part III Launching your RSS feed
Part IV Getting the most out of RSS feeds
Part V The parts of tens
Appendix Setting up a Web site

Author Description

Ellen Finkelstein is a consultant who has taught Web writing and e-business. She successfully promotes her books through her own Web Site, www.ellenfinkelstein.com, where you can find her RSS feeds.