"The first edition of   Maximarketing was published at the dawn of a new day in marketing that knows no national boundaries.It presented a way of looking at and dealing with the impact of the new information and media teachnologies that are transforming the business world wherever consumers have freedom of choice and competition flourishes.
   Now the time has come to breathe new life into the pages of   Maximarketing with a total update containing vast amounts of additional imformation and the reworking of almost every paragraph. It is time to rethink, refine, and add to the   Maximarketing concepts that first charted the new direction in advertisting,promotion, and marketing strategy.

Chapter 1 Problems and Challenges In Today's Marketplace
Chapter 2 The Essence of The Maximarketing Solution
Chapter 3 Maximized Target Selection: Finding Your Best Propects And Customers
Chapter 4 Maximized Media Exploration: The New Embarrassment Of Riches
Chapter 5 Maximized Accountability: The Search For Making Advertising Truly Accountable
Chapter 6 Maximized Advertising Impact: Appealing To The Whole Brain To Build A Brand
Chapter 7 Maximized Promotion Results: Finding A Better Way In The Information Age
Chapter 8 Maxiimized Prospect Involvement: Building a Bridge Between The Advertising And The Sale
Chapter 9 Maximized Custumer Cultivation: Using Your Database To Forge Lasting, Profitable Relationships
Chapter 10 The Maximarketing Of Today And Tomorrow