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Technology Integration Making Critical Choices in a Dynamic World
ผู้เขียน MARCO IANSITT
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Our technological heritage is one of our most valuable assets. The results of decades of research in areas such as materials, electonics, computers, and software shape almost everything we do, from telephoning our parents   to skiing down a mountain slope. And yet, research and development laboratories throughout the U.S. are under severe pressure to justfy their existence as they go through restructuring, downsizing, or even as they are being shut down.

I have felt both the excitement and frustrations of research in a very real way. Before joining the Harvard Business School I obtained a Ph.D. in solid state physics, specializing in the fields of microelectronics and superconductivity. My own research focused on extremely small, superconducting electronic circuits. Althrough the work was fascinating and conceptually challenging, I was frustrated that its application to a real product often seemed too far off to even contemplate. Moreover, the world of research was changing around me. When I started my thesis in the early 1980s, research laboratories were vibrant institutions where scientists had plenty of money, worked on anything they wanted, and had virtually unlimited freedom in how they published their resuts. By the time I finished my postdoctoral work in 1989, most labs had a hiring freeze, their budgets has been curtailed, and their scientists were under strong presure to find applications for therir work.

สารบัญ

1. Introduction
2. The Concept of Technology Integration
3. Studying Technology Integration
4. The Drivers of Project Performance
5. The Drivers of Product Performance
6. Problem - Solving Foundations
7. Managing Technological Change
8. Building Technology Integration Capability
9. Integrating Technology and Market Streams
10. Rethinking R & D in a Chaotic World

รายละเอียดหนังสือ
ISBN: 0875847870 (ปกแข็ง) 248 หน้า
ขนาด: 159 x 240 x 23 มม.
น้ำหนัก: 570 กรัม
เนื้อในพิมพ์: ขาวดำ
สำนักพิมพ์Mcgraw-hill International Enterprises
เดือนปีที่พิมพ์: 1998
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