The Art of princing is the first practical, easy-to-unerstand guide to soving one of the most important dilemmas in business: how to use price to uncover a product's hidden profits and find new opportunities for growth.

When it comes to setting prices for products and services' even the most sophisticated businesspeople often rely on formulas and seat-of-the-parts intinct' based on what the competition is charging,marking up costs,and doing things as they've always been done. The result is that businesses of all sizes, from strat-ups to the Fortune 100, leave money on the table.

Chapter 1 Hidden Profits
Chapter 2 The Culture of Profit
Chapter 3 It's All About Value
Chapter 4 Lessons From an Auction
Chapter 5 The Value Decoder
Chapter 6 Differential Pricing
Chapter 7 Versioning
Chapter 8 Segment-Based Pricing
Chapter 9 Applying the Finishing Touches
Chapter 10 It All Starts on Monday Morning
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