How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor.
Based on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts – large and small, urban and rural - to illustrate what can be achieved.the challenges and options facing developers and investors in creating successful and sustainable resorts
Part A History and Features of Resorts
1. Constants and Changes in Resort Development
2. Management Definitions and Techniques for Resorts
Part B External Challenges for Resort Management
3. Changing Market and Competition
4. The Seasons
5. Governance
Part C Internal Challenges and Strategies for Resort Management
6. Planning and Financial Management
7. Marketing Issues for Resorts
8. Environmental and Site Management
9. Community and Housing Relationships
10. Human Relations Practices
Part D Future Directions
11. Risk Management; References
ISBN | : 0750666617 (ปกอ่อน) 360 หน้า |
ขนาด | : 168 x 234 x 20 มม. |
น้ำหนัก | : 600 กรัม |
เนื้อในพิมพ์ | : ขาวดำ |
ชนิดกระดาษ | : กระดาษปอนด์ |
สำนักพิมพ์ | : Butterworth-Heinemann |
เดือนปีที่พิมพ์ | : --/2008 |