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The Chinese Tao of Business : The Logic of Successful Business Strategy
หนังสือ845.50 บาท
เนื้อหาโดยสังเขป

The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through:

- Unique insights into Chinese bus iness strategy, including its
   origins and influencing factors;
- Insightful perspectives on the evolution of China’s market
   and business environments;
- Incisive analysis of Eastern and Western strategic decision-
   making styles and how they differ;
- Cogent identification of hidden and overt threats, pitfalls and
   opportunities that Western companies face in China and how
   to plan for them;
- Effective direction through an Adaptive-Action Road Map
   (ARM) for successful business strategies in China and the
   global economy.

สารบัญ

PART 1: THE CIVILIZATION CHASM.
PART 3: EASTERN VS. WESTERN STRATEGIC PLANNING.
PART 4: TRAVELING TOWARDS STRATEGIC CONVERGENCE.
Appendix A: List of Interviewees.
Appendix B: Bibliography.

รายละเอียดหนังสือ
ISBN: 0470820594 (ปกอ่อน) 329 หน้า
ขนาด: 155 x 230 x 25 มม.
น้ำหนัก: 525 กรัม
เนื้อในพิมพ์: ขาวดำ
สำนักพิมพ์John Wiley & Sons (Asia) Pte Ltd
เดือนปีที่พิมพ์: 2005
สินค้าที่ลูกค้ามักซื้อด้วยกัน