The Chinese Tao of Business offers guidance to compete successfully against local companies and in foreign markets through:
- Unique insights into Chinese bus iness strategy, including its
origins and influencing factors;
- Insightful perspectives on the evolution of China’s market
and business environments;
- Incisive analysis of Eastern and Western strategic decision-
making styles and how they differ;
- Cogent identification of hidden and overt threats, pitfalls and
opportunities that Western companies face in China and how
to plan for them;
- Effective direction through an Adaptive-Action Road Map
(ARM) for successful business strategies in China and the
global economy.
PART 1: THE CIVILIZATION CHASM.
PART 3: EASTERN VS. WESTERN STRATEGIC PLANNING.
PART 4: TRAVELING TOWARDS STRATEGIC CONVERGENCE.
Appendix A: List of Interviewees.
Appendix B: Bibliography.
ISBN | : 0470820594 (ปกอ่อน) 329 หน้า |
ขนาด | : 155 x 230 x 25 มม. |
น้ำหนัก | : 525 กรัม |
เนื้อในพิมพ์ | : ขาวดำ |
สำนักพิมพ์ | : John Wiley & Sons (Asia) Pte Ltd |
เดือนปีที่พิมพ์ | : 2005 |