"Competitive Advantage of Customer Centricity is a comprehensive source of knowledge drawn from the most influential thinkers on competitive strategy. The author has rearranged them to focus on the critical aspect of competing that is, to win over the customers. A must read for directors and executives who are serious about building sustainable performance.”

Chapter 1 Gaining Sustainable Competitive Advantage
Chapter 2 Strategy : The Roadmap for Market Leadership
Chapter 3 Customer-Centric Thinking
Chapter 4 Formulating Customer-Driven Strategy
Chapter 5 Customer Centricity-a Marketing Perspective
Chapter 6 The Change Journey Toward Customer Centricity
Chapter 7 Using Collaborations to Create Added-Value for End Customers
Chapter 8 Gaining the Edge Through Product-Delivery Services
Chapter 9 Embracing Customer Diverse Needs