New to the Eighth Edition

- Seven new "Case Studies," found throughout the book, each look in depth at a relevant media issue and then invite students to analyze its impact.
- "Deepening Your Media Literacy," a new student project at the end of each chapter, encourages students (in groups or individually) to "dig deeper" to analyze a media problem and enchance their media literacy.
- New Media Technology boxes explore and help demystify the ever-changing world of media technology.
- The text and photo program has been thoroughly updated throughout with the latest examples and information on media trends, challenges, concepts, personalities, and issues.

Chapter 1 Mass Media Literacy
Chapter 2 Books
Chapter 3 Newspapers
Chapter 4 Magazines
Chapter 5 Sound Recording
Chapter 6 Movies
Chapter 7 Radio
Chapter 8 Television
Chapter 9 The Internet
Chapter 10 News

Etc.