Today's technology provides all kinds of new opportunities for real estate agents and brokers to reach and serve clients effectively. Clients these days are comfortable using technologies such as the Web, e-mail, mobile phones with cameras and text messaging, and software calculators--and they expect the same of their agents and brokers. This book and its companion CD-ROM are packed with extra resources, such as a plossary, quizzes, checklists, and templates to help put your technology strategy to work, manage your market, and better serve both buyers and sellers. Implementing even a few of the practical, real-world strategies in this book--written by a fellow realtor--will help you get a leg up on the competition, so you can focus on applying your expertise to selling real estate and serving your clients.

Part 1: Creating The Right Work Environment
Part 2: Marketing Yourself More Effectively
Part 3: Facilitating Your Communications
Part 4: Marketing Transactions Effectively
Part 5: Typing All Together