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Transnational Management : Text, Cases and Readings in Cross-Border Management 7ED (P)
Transnational Management represents a unique focus on strategy development, organizational capabilities, and management challengers for operating the global economy.
ผู้เขียน Christopher A. Bartlett, Paul W. Beamish
หนังสือ855.00 บาท
เนื้อหาโดยสังเขป

    Transnational Management focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

สารบัญ

Part 1 The Strategic Imperatives
Chapter 1 Expanding Abroad : Motivations, Means,and Mentalities
Chapter 2 Understanding the International Context : Responding to conflicting Environmental Forces
Chapter 3 Developing Transnational Strategies : Building Layers of Competitive Advantage

Part 2 The Organizational Challenge
Chapter 4 Developing a Transnational Organization : Managing Integration, Responsiveness, and Flexibility
Chapter 5 Creating Worldwide Innovation and Learning : Exploiting Cross-Border Knowledge Management
Chapter 6 Engaging in Cross-Border Collaboration : Managing Across Corporate Boundaries

Part 3 The Managerial Implication
Chapter 7 Implementing the Strategy : Building Multidimensional Capabilities
Chapter 8 The Future of the Transnational : An Evolving Global Role

รายละเอียดหนังสือ
ISBN: 9781259010590 (ปกอ่อน) 736 หน้า
ขนาด: 185 x 232 x 22 มม.
น้ำหนัก: 1035 กรัม
เนื้อในพิมพ์: ขาวดำ
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill
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