Type Rules explains the technical side of type and how it applies to effective design. Covering history of design, along with current trends, methods for customizing fonts, techniques for setting type, common mistakes to avoid, and guidelines for selecting the right type for the job, the book is fully illustrated with smart, relevant images.

Chapter 1 A Brief History of Type
Chapter 2 From Metal to Mac: Understanding Font Technology
Chapter 3 What Makes a Typeface Look the Way It Does?
Chapter 4 Selecting the Right Type for the Job
Chapter 5 Basic Techniques for Emphasis
Chapter 6 Advanced Techniques for Emphasis
Chapter 7 Basic Fine-Tuning and Tweaking
Chapter 8 Advanced Fine-Tuning and Tweaking
Chapter 9 Typographic Typos and How to Avoid Them
Chapter 10 Signs, Symbols, and Dingbats

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