This proven approach to product portfolio management and innovation uses customer value as the key predictor of success picks up where "Blue Ocean Strategy" leaves off. It illustrates how changing the focus from financial metrics to customer value can help companies identify innovations that both delight customers and drive sustainable profitability and double-digit growth.

Chapter 1 Understanding Customer Value : The Grounder Portfolio
Chapter 2 Understanding the Role of Innovation : The Relevant Portfolio
Chapter 3 Vision, Mission, Strategy, and Value : The Intentional Portfolio
Chapter 4 Aiming for the Sweet Spot : The Optimized Portfolio
Chapter 5 Accurate Customer Value Data : The Measured Portfolio
Chapter 6 Aligning The Oranization : The Supported Portfolio
Chapter 7 Elements of Realization : The Actionable Portfolio
Chapter 8 Appreciating Investment Intensity : The Fortified Portfolio
Chapter 9 Keeping The Fires Burning : The Dynamic Portfolio
Chapter 10 A Talent for Change : The Sustainble Portfolo
etc.