His practical methods have helped literally thousands of companies-including IBM and Ford-to turn out higher quality products at much lower costs.

And now this superb translation of the Japanese best seller (over 100,000 copies already sold) makes Ishikawa's new market-building strategies available to American managers. Here you'll see

- How to pinpoint the aspects of quality that your customers really want-and are willing to pay for
- Why the QC sampling methods and statistical data you rely on may be misleading-and what you can do about it
- How to go from an inspection-based QC program to a process-oriented one (that includes your customers as part of the process)
- How to use a cause and effect chart to pinpoint the underlying source of errors (line workers are responsible for less than 25% of faults and failures)
- The steps you must take to root out primary problem sources so errors do not recur
- How to build quality into the market research-design-production-sales cycle to attain 100% defectfree production
- How to institute voluntary quality control circles to gain added input, understanding and enthusiasm for your program
- How to establish and administer a total company-wide QC program that includes both vertical and crossfunction control

Chapter 1 My Encounter with Quality Control
Chapter 2 Characteristics of Japanese Quality Control
Chapter 3 The Essence of Quality Control
Chapter 4 Quality Assurance
Chapter 5 Total Quality Control
Chapter 6 TQC Is a Thought Revolution in Management
Chapter 7 Do is and don't is for top and Middle
Chapter 8 QC Circle Activites
Chapter 9 Quality Control for Subcontracting
Chapter 10 Quality Control in Marketing: Distribution and Service Industries
,etc.