Innovationvative CRM Strategies for the Emerging World of Mobile commerce. Use of wireless technogies , already common in Europe and Asia,is primed for an enormous impact on marketing in the United States. Make no mistake-wireless marketing will be here, and it will be dominant. Wireless Rules provides both the framework and the details necessary for wireless success-and explains proven techniques and leading-edge strategies for successful   marketing   in this new world of intstant,anytime,anywhere communication.

Chapter 1 Dick Tracy and Captain Kirk Were Right
Chapter 2 Are You Ready to Cut the Cord?
Chapter 3 Plus Ga Change, Plus C'est la Meme Chose…Non!
Chapter 4 Could Claude Monet Have Painted His Giverny Garden on This Tiny Screen?
Chapter 5 Why the Designers Will Hate It
Chapter 6 Where Will the Money Be?
Chapter 7 It Still Takes Permission
Chapter 8 Your Home Is in Your Pocket
Chapter 9 Back to the Future of CRM
Chapter 10 Will CRM Anytime, Anywhere Help Us Get Back to the Days of the Neighborhood Butcher?
Etc.

" Knowing how to reach customers in a wireless world is essential to providing exceptionnal service and building unyielding loyalty, as Fred Newell and Kay Lemon so aptly outline in Wireless Rules. This is a must-read for every serious marketter- exceot my competiors!
---Mike Gunn,Executive Vice President, Marketing and Planning , American Airlines