Any of the 75million eBay users, from novices to people who want to work with the eBay API or begin an eBay business. In an era of high unemployment and tight family budgets, more people are turning to eBay (and books on eBay) to help make the most of their money.

Contents

Acknowledgments.
Introduction.
Part I: The eBay Story and How It Can Help You.
Chapter 1: eBay’s Business Model.
Chapter 2: Highs and Lows in eBay History.
Part II: Getting Started: The eBay Basics.
Chapter 3: Registering and Assembling the Tools You Need.
Chapter 4: Exploring eBay: Beyond the Site Map.
Chapter 5: Understanding eBay Auction Types.
Chapter 6: Personalizing Your eBay Experience.
Chapter 7: Joining the eBay Community.
Part III: Buying Practically Anything You Want on eBay.
Chapter 8: Researching Before You Bid: Comparison Shopping.
Chapter 9: Locating and Buying Just about Anything.
Chapter 10: Bidding Strategies.
Chapter 11: Bidding on High-Ticket Items.
Chapter 12: Tracking Auctions Anytime, Anywhere.
Part IV: Selling on eBay.
Chapter 13: Choosing the Right Things to Sell.
Chapter 14: Assembling Your Tools and Opening a Seller’s Account.
Chapter 15: Creating Sales Listings That Sell.
Chapter 16: Managing Your Current eBay Sales.
Chapter 17: Making the Feedback System Work for You.
Chapter 18: Capturing Digital Images That Attract Bids.
Chapter 19: Accepting Online Payments.
Chapter 20: Packing and Shipping Like a Pro.
Chapter 21: Legal, Tax, and Accounting Needs .
Part V: How eBay Can Help You Run a Business.
Chapter 22: Turning Your Hobby into an eBay Business.
Chapter 23: Strategic Purchasing to Build Your Inventory.
Chapter 24: Tools for Managing Multiple Sales.
Chapter 25: Formatting Auction Listings.
Chapter 26: Creating a Business Web Site to Boost eBay Sales.
Chapter 27: Finding or Providing Professional Help.
Chapter 28: Developing eBay Business Applications.
Part VI: Troubleshooting.
Chapter 29: Problems with Questionable Listings.
Chapter 30: Problems with Completed Transactions.
Chapter 31: Avoiding Licensing, Legal, and Other Trouble.
Part VII: Appendixes.
Appendix A: eBay Lingo.
Appendix B: Hardware and Software You Need.
Appendix C: eBay and Auction-Related Web Sites.
Appendix D: Basic HTML Markup Terms.
Appendix E: Digital Photo Hosting Services.
Index.

Greg Holden is the founder and owner of his own small business, Stylus Media, which specializes in creating Web pages for other small businesses. He has written extensively on eBay and online auctions as well as e-commerce, especially from the perspective of new business owners or entrepreneurs.
He is the author of more than twenty books about the Internet. They include How to Do Everything with Your eBay Business; Cliff’s Notes Buying and Selling on eBay, Internet Auctions for Dummies, Starting an Online Business For Dummies and Small Business Internet For Dummies, which provides both entrepreneurs and small businesses, respectively, with the knowledge and tools they need to expand their operations to include the Internet.
Greg has used online auction services (primarily eBay) for his own collecting purposes. He also comes from a long line of bargain hunters, antique hounds, and flea market enthusiasts. He is well acquainted with the art of getting a bargain; his family members regularly earn extra money through retail stores or flea market sales. His Web site is at http://www.gregholden.com