For undergraduate students just learning about research methods or graduate students advancing their research knowledge, each new edition of "Business Research Methods" promises and has continually delivered, not only a teachable textbook but a valued reference for the future. As a mark of its worldwide acceptance as an industry standard, "Business Research Methods" is available in nine international editions and four languages. When you are creating a 12th edition, you don't want to tinker too much with what has made instructors adopt your textbook for their students or what has prompted researchers to use it as a valuable shelf reference. But to ignore change in the research environment would be negligent.

Part 1 Introduction to Business Research
- Research in Business
- Ethics in Business Research
- Thinking Like a Researcher
, etc.

Part 2 The Design of Business Research
- Research Design : An Overview
- Qualitative Research
- Observation Studies
, etc.

Part 3 The Sources and Collection of Data
- Measurement
- Measurement Scales
- Questionnaires and Instruments
- Sampling

Part 4 Analysis and Presentation of Data
- Data Preparation and Description
- Exploring, Displaying, and Examining Data
- Hypothesis Testing
, etc.