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International Business: Competing in the Global Marketplace 8ED (P)
ผู้เขียน Charles W. L. Hill
หนังสือ921.50 บาท
เนื้อหาโดยสังเขป

Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

สารบัญ

Part 1 Introduction and Overview
Part 2 Country Differences
Part 3 The Global Trade and Investment Environment
Part 4 The Global Monetary System
Part 5 The Strategy and Structure of International Business
Part 6 International Business Operations

รายละเอียดหนังสือ
ISBN: 0071220836 (ปกอ่อน) 718 หน้า
ขนาด: 216 x 275 x 22 มม.
น้ำหนัก: 1525 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill/Irwin
เดือนปีที่พิมพ์: 2011
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