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Strategic Management Text and Cases 5ED (P)
This International Student Edition is for use outside of the U.S.
ผู้เขียน Alan B. Eisner, G. T. Lumpkin, Gregory G. Dess
หนังสือ1,026.00 บาท
เนื้อหาโดยสังเขป

Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital & internet strategies, innovation & corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text?s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

สารบัญ

Part 1 Strategic Analysis
Part 2 Strategic Formulation
Part 3 Strategic Implementation
Part 4 Case Analysis

รายละเอียดหนังสือ
ISBN: 0071314059 (ปกอ่อน) 912 หน้า
ขนาด: 203 x 253 x 28 มม.
น้ำหนัก: 1555 กรัม
เนื้อในพิมพ์: สี่สีในเล่ม
ชนิดกระดาษ: กระดาษอาร์ต
สำนักพิมพ์McGraw-Hill/Irwin
เดือนปีที่พิมพ์: 2010
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